One of the "...people who love working on their ideas,
who see that work as something they get to do,
not something they have to do." M. Briggs
Projects: Master's Degree
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Here you can find some projects I've worked on for my I level Master's degree in "Communication for creative industries"'s classes.
Because we always work in groups, you will find the names of the colleagues that have worked with me on every project.
"The jewel: history and communication -
Tradition and innovation together for a successful communication
Case study: Say What? for Chimento"
Graduation thesis​
By: Nadia Durigon (PPT)
Tome in Tour
PR and Communication​
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The brief was to create a food event that would promote quality food and a brand. The group decided to focus on "Le Tome di Villa", a cheese brand from Ivrea. We met the owner and, fascinated by his story, decided that we wated to create something that he will may be use one day.
We created a "Tome tour" in Italy...
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By: Nadia Durigon (PPT), Enrica Oliveri,
Marta Bardazzi, Viola Secchi
& Silvia Silvestri.
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Moschino
Advertising Strategies
Fashion
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The project was divided in 3 steps:
- Define Moschino's visual identity;
- Create a new Moschino's cash cow brand;
- Create the concept for the new cash cow brand's fashion film.
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By: Nadia Durigon (PPT), Viola Secchi,
Camilla Capponi, Beatrice Marchiori
& Maria Luigia Persico
Boffi
Brand Extension
Design
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Purpose of the project was to create a new Brand Extension for a design brand we had seen at the Fuorisalone 2017 event.
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By: Nadia Durigon (PPT), Enrica Oliveri
& Marta Bardazzi
Carlo Angela
Digital Communication
& Social Business
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Purpose of the project was to create a new Digital communication strategy for this brand of professional luxury kitchens.
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By: Nadia Durigon (PPT), Camilla Capponi, Beatrice Marchiori, Matilde Francesconi
& Michela Songia
In Piazza con le Tome
"Gusto"
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After our culinary tour in Ivrea, we have been asked to promote in some way one of the producers we met.
The group decided to carry on with the "Tome in Tour" project and extend it to the whole city of Ivrea and its producers.
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By: Nadia Durigon (PPT), Enrica Oliveri,
Marta Bardazzi, Angelica Orrù, Serena Reggiani & Viola Secchi.
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Hygge
Creative Cities
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The group has been asked to analyze Denmark as an example of smart city, and find inspiration in order to create a project for the city of Milan.
The project has been presented at
"Be Nordic" event on March 24th
at the Unicredit Pavillion in Milan.
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By: Nadia Durigon, Chiara Gozzelino,
Enrica Oliveri, Elisabetta Boi,
Marco Trombetta, Valentina Rogora
& Eleonora Soldano
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Soon on YouTube...
Eataly Catering
Marketing
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Following the marketing research we did in store at Eataly Milano, we had to create a new Eataly's distribution product where food, fashion and design were
in some way combined.
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By: Nadia Durigon (PPT), Enrica Oliveri,
Marta Bardazzi, Viola Secchi,
Serena Reggiani & Angelica Orrù.
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Fuorisalone 2017
Design
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This project analizes the Fuorisalone 2017 event, in particular the Statale University's hub and its installations.
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By: Nadia Durigon (PPT), Viola Secchi,
Enrica Oliveri (PPT), Marta Bardazzi,
Angelica Orrù & Serena Reggiani
ABA
Social Communication
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This project analizes ABA's social communication about eating disorders.
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By: Nadia Durigon (PPT), Viola Secchi,
Camilla Capponi, Beatrice Marchiori
& Maria Luigia Persico
Boffi
Salone del Mobile 2017
Design​
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The project analizes Boffi as one of the brands that participated in the Salone del Mobile 2017 event.
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By: Nadia Durigon, Viola Secchi,
Enrica Oliveri, Marta Bardazzi (PPT),
Angelica Orrù (PPT) & Serena Reggiani
Netflix
Advertising Stategies
TV
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Goal of the project was to create a new advertising concept for Netflix, after a careful analisys of the brand, consumers
and market.
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By: Nadia Durigon (PPT), Viola Secchi,
Camilla Capponi, Beatrice Marchiori
& Maria Luigia Persico
The Italian culinary culture through life,
Mother Earth & medicine
"Gusto"
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After reading some chapters of the book
"Il mondo a tavola" by Chef Kumalè,
we summarized it and decided to elaborate an analogous research on the
Italian culinary culture.
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By: Nadia Durigon (PPT), Enrica Oliveri,
Marta Bardazzi, Angelica Orrù, Serena Reggiani & Viola Secchi.
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